What is Conversion Rate Optimization?

CRO (Conversion Rate Optimization) uses metrics to improve site performance. Insight, user feedback, and analytics provide data. In combination, this data provides a picture of user behavior. CRO will enhance the quality of your site traffic. These changes are designed to achieve KPIs.

Conversion Rate Optimization is data-driven. However, every site has unique goals and a different layout. Accordingly, another business’ successful site design may not apply to your site.

Optimization Tools

Data Collection

Google Analytics is the most well-known and user-friendly. Analytics is a free product provided by Google. It monitors a great deal of valuable information. It provides insight into sales, orders, conversion rate, and bounce rates. site speed, demographics, unique vs. returning visitors, and site visitor behavior. That is a sampling of the information they have available.

Amazon provides this high-level data in real time. Adjust your site and do A/B testing in Google Experiments.

Heat-Mapping

There are more robust tools you may want to use. Heat-mapping software is one of our favorites. Heat-mapping shows the behavior of site visitors. It is a visual representation of where visitors click. It illustrates what they like and don’t like. A simple and versatile product for this is CrazyEgg. It monitors the pages on your site and show your customers’ behavior. Heat-mapping is a critical reference to use when making site changes. The smallest change, like button color, can drastically change financial results.

Speed-Testing

Slow websites can destroy traffic. Pingdom is a speed testing tool that helps you analyze the load speed of your site. Identify which parts of your site are slow or too big. The speed tests tells you which best practices you’re not following, etc. Once you correct these missteps, you save your visitors frustration.

Conversion Rate Optimized

What is your conversion rate vs. target rate? These statistics help you set goals and monitor performance. An optimized e-commerce store will transform your brand’s reputation and success. Data-driven insights are different by channel, device, and search engine. Using this information will help you maximize each visit. These simple details will pay off in profit.

Benefits of Web Conversion

Website conversion optimization can improve sales up to 50%.

Many businesses are afraid to make changes on their site. Unfortunately, many marketers hesitate for fear that conversion will drop. What if the investment doesn’t result in increased sales and traffic? Of course, these are valid concerns. In addition, web design isn’t cheap. But, every business has risks. Calculated risks explore new possibilities. In order to improve a site, it is essential to experiment.

If optimizing your website for conversion intimidates you, start small. First, just implement proven best practices for minimal risk. These work in a majority of cases. In spite of this, nothing is guaranteed. E-commerce isn’t always predictable. In order to succeed, you should track the changes you implement on your site. In time, you will use the results for data research. A/B testing software can help you see what is working.

Website conversion optimization is powerful. We use our data-driven approach to maximizing website performance. With this in mind, improvements can be made to the entire customer experience from beginning to end. We do this by focusing on increased traffic, conversion, and ROI.

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