Programmatic Advertising

Demand Side Platform Advertising

Programmatic advertising refers to the automated buying and selling of digital advertising space using software and algorithms. This method leverages data to target specific audiences in real-time, making the ad buying process more efficient and effective compared to traditional methods. Advertisers define their campaign goals, target audience, budget, and bidding strategy using a DSP.

A Demand Side Platform (DSP) is a centralized platform that allows advertisers to manage, bid on, and purchase ad inventory from multiple sources, including ad exchanges, supply-side platforms (SSPs), and direct publishers. The primary purpose of a DSP is to streamline the process of buying digital ads and to ensure that the ads reach the right audience at the right time and price.

programmatic advertising
Demand Side Platforms

AI + Advertising Experience

While AI and machine learning offer powerful tools and insights, it alone cannot fully address the intricate challenges of modern marketing. At CrunchGrowth, we recognize that effective marketing solutions require more than just advanced algorithms. Our team of seasoned advertisers and marketers brings a wealth of experience and creativity to the table, working collaboratively to craft a bespoke advertising model tailored to your brand’s unique needs.

We understand that each brand has its own definition of success, and our approach is designed to meet those specific objectives. By combining the latest in AI machine learning technology with human expertise and strategic thinking, we deliver comprehensive solutions that drive measurable results. Our methodologies are not just data-driven but also insight-led, ensuring that every campaign resonates with your target audience and aligns with your overall business goals.

At CrunchGrowth, we go beyond standard advertising practices, leveraging our deep understanding of consumer behavior, market trends, and brand storytelling. This allows us to create compelling, effective marketing strategies that not only capture attention but also foster long-term brand loyalty. Whether it’s through innovative digital campaigns, impactful social media strategies, or targeted content marketing, our team is dedicated to delivering success that is as unique as your brand.

How CrunchGrowth Can Help

CrunchGrowth is a full-service programmatic partner, offering a managed service solution that leverages the power of leading DSP platforms such as Basis, Stack Adapt, Google, Amazon DSP, and others.

Our team of internal programmatic experts designs customized, comprehensive omni-channel campaigns, manages ad trafficking, and provides ongoing campaign optimizations and detailed reporting.

Modern advertising adapts to where the audience is, and they are increasingly turning to digital video. Connected TV  can access this rapidly expanding advertising channel to enhance brand awareness and maximize return on ad spend.

Programmatic advertising is an automated form of advertising where ad placements are bought and sold by AI and software algorithms.

Combining retargeting advertising with connected TV and programmatic ads, allows advertisers to re-engage customers who leave the website without converting.

CrunchGrowth has the tools and knowledge to find your customers anywhere on any device.

CrunchGrowth has a creative team to help build high impact, high converting display ads and deliver them to the right audience.

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