One of the key advantages of CTV advertising is its trackability. Advertisers can monitor how viewers interact with ads in real time, allowing for immediate adjustments to improve performance. This data-driven approach extends to retargeting, where advertisers can reach out again to viewers who have seen their ads. For example, suppose a viewer watches a car advertisement on CTV but waits to visit the dealer’s website. In that case, the advertiser can retarget that viewer with the same or related ads on other platforms, such as their mobile device or laptop, thereby increasing the chances of conversion.